Pharmacia's Rogaine tries linkup with Paul Mitchell

Goetzl, David
May 1999
Advertising Age;5/3/1999, Vol. 70 Issue 19, p26
Trade Publication
Reports that in an effort to increase sales of its Rogaine hair-loss rememdy, Pharmacia & Upjohn inked a marketing deal with John Paul Mitchell Systems in 1999. Plans to market an over the counter treatment for hair loss prevention; Reasons why young women are the target audience for marketing; Plans for an advertising campaign for the products.


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