TITLE

Pfizer now takes Viagra hoopla to other countries

AUTHOR(S)
Goetzl, David
PUB. DATE
May 1999
SOURCE
Advertising Age;5/3/1999, Vol. 70 Issue 19, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the efforts of Pfizer to maintain its sales of Viagra, the anti-impotency drug. Statistics on sales of the drug in 1998 and early 1999; Plans to market the drug in other countries, besides the United States; Expectations that Viagra will dominate the anti-impotency drug market.
ACCESSION #
1834867

 

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