Want to Sell More Frozen Pizza, With More Profit?

Fisher, Bob
May 1999
Frozen Food Age;May99, Vol. 47 Issue 10, p41
Trade Publication
Provides tips for proper marketing of frozen foods in supermarkets. Using planograms with cluster demographics; Creating channels of communication; Maintaining credible sales promotions.


Related Articles

  • Steps to Close the Loop in Frozen Promotions. Taylor, Scott // Frozen Food Age;May99, Vol. 47 Issue 10, p40 

    Discusses steps in achieving an efficient sales promotion for frozen foods. Using efficient electronic coupons; Modeling of products; Selecting the proper business partner.

  • At Kroger, Tyson tests meal solutions centers. Thayer, Warren // Frozen Food Age;Jul97, Vol. 45 Issue 12, p1 

    Reports on the test conducted by Tyson Foods Incorporated on meal solution centers that incorporate frozen, refrigerated and fresh products from a variety of manufacturers in free-standing endcap displays. Information about the unit tested in a Kroger store near Cincinnati; Other firms and...

  • Heinz Spud Launch No Dud. Wong, Elaine // Brandweek;12/8/2008, Vol. 49 Issue 43, p008 

    The article reports on a successful marketing campaign which was developed for H. J. Heinz Co. in an effort to increase public awareness about and sales promotion of Ore-Ida Steam 'n Mash, a frozen mashed potato product. A discussion of research which led to the campaign, and of a decline which...

  • Birds Eye unveils â€is your dinner a winner?' competition.  // Wholesale News (Lewis Business Media LTD);May2011, Issue 5, p68 

    The article informs that Birds Eye, an international brand of frozen foods, is launching 'Is your dinner a winner?' promotion to promote its two products Chicken Grills and Chicken Dippers. The promotion will offer consumers the chance to win cash prizes every day, as well as encouraging them to...

  • Supermarket Cards. Albrecht, Katherine // Denver University Law Review;2002, Vol. 79 Issue 4, p534 

    Discusses key issues concerning the use of card-based purchase tracking programs in supermarkets in the U.S. Background of supermarket card programs; Use and potential abuse of consumer data contained in the supermarket cards; Internal and security risks posed by supermarket cards.

  • 'Special' offers not so special. Davies, Sue // Grocer;6/9/2012, p21 

    The article discusses the problems regarding the special promotions offered by supermarkets in Great Britain.

  • Philly Supermarkets Offer Free Turkey. Springer, Jon // Supermarket News Expert Blog;11/14/2013, p2 

    The article reports on the launch by supermarket chains of free frozen turkey promotions in Philadelphia, Pennsylvania in November 2013.

  • Bob's your uncle for Isaac Newton Jnrs.  // Grocer;11/5/2011, Vol. 234 Issue 8029, p66 

    The author talks about the Halloween promotions by supermarkets in Great Britain, including apple bobbing at Boffins and food combination suggestions by Sainsbury's.

  • Vallarta Supermarkets Offers Health Checkups.  // Supermarket News Expert Blog;8/2/2012, p7 

    The article focuses on the participation of California Vallarta Supermarkets in the weekend events Free Health and Market Fair or Feria del Mercado y de La Salud by providing 6,500 free health checkups for cholesterol, diabetes and vision in Latino communities within Baldwin, Fresno and Palmdale.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics