TITLE

Want to Sell More Frozen Pizza, With More Profit?

AUTHOR(S)
Fisher, Bob
PUB. DATE
May 1999
SOURCE
Frozen Food Age;May99, Vol. 47 Issue 10, p41
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides tips for proper marketing of frozen foods in supermarkets. Using planograms with cluster demographics; Creating channels of communication; Maintaining credible sales promotions.
ACCESSION #
1834814

 

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