TITLE

Vivus targets Viagra-averse to rebuild share

AUTHOR(S)
Goetzl, David
PUB. DATE
May 1999
SOURCE
Advertising Age;5/3/1999, Vol. 70 Issue 19, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the effect Viagra, the impotency treatment, had on Vivus, a company which marketed its own anti-impotency drug treatment. Statistics on the financial problems Vivus had after Viagra became available; Efforts to improve the company's status in 1999.
ACCESSION #
1834659

 

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