Pier 1 Looks to Change Corporate Image

Corral, Cecile B.
September 2005
Home Textiles Today;9/19/2005, Vol. 27 Issue 2, p2
Trade Publication
Reports on the efforts of Pier 1 to change its corporate image. Company's plan to implement an attitude that emphasizes furniture and contemporary looks; Efforts to inform its customers that Pier 1 is a home furnishings company; Merchandise introductions for fall 2005 in the United States.


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