Retail choice: TK Maxx Home

Davison, Mark
August 2005
Marketing (00253650);8/24/2005, p13
Trade Publication
This article focuses on the business of the retail firm TK Maxx. Two desires are gripping British consumers as people have acquired an raging thirst for sleek designer gear but want it for very little cash. To date, most furniture bargain-hunters have been channelled into the living hell that shopping at IKEA can represent. But, if the latest offerings from TK Maxx are anything to go by, the Swedish giant had better not rest on its laurels. With 50,000 home items in store and 10,000 new products delivered every week, the appeal to those reluctant to brave IKEA is clear. Inside, the stores are bright, neat, friendly and colourful, and the customers' sense of goodwill is almost palpable.


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