News: This week

August 2005
Marketing (00253650);8/24/2005, p5
Trade Publication
This article presents news briefs related to the marketing industry. Media baron Rupert Murdoch is eyeing two Internet companies as he seeks to bolster News Corp. Ltd.'s digital interests. British Telecom PLC has quietly scrapped a pledge to generate £300m in revenue from its mobile services by 2005 after it failed to come close to hitting its target. Unilever PLC is conducting a review of its frozen food arm, which could lead to the sale of Birds Eye Fish Fingers and Carte d'Or ice cream. Food manufacturers have asked regulators to consider keeping information about contaminated food from the public to enable products to be secretly removed from the food chain.


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