TITLE

The Bunny Hops Into Marketing Performance

AUTHOR(S)
Britt, Phillip
PUB. DATE
August 2005
SOURCE
CRM Magazine;Aug2005, Vol. 9 Issue 8, p45
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the use of the Microstrategy and Oracle Warehouse Builder 10g software by Playboy.com for its data warehousing project. Background on a marketing performance warehouse built by the company; Workflow changes implemented by Playboy.com along with the data warehousing project; Stages of the addition of database functionality by the company.
ACCESSION #
18316007

 

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