TITLE

Back From the Dead Lead Management

AUTHOR(S)
Lager, Marshall
PUB. DATE
August 2005
SOURCE
CRM Magazine;Aug2005, Vol. 9 Issue 8, p43
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the integration of Rainmaker Marketing's Lazarus, a customization of the ACT! database, by Edge Telecom to help its sales representatives automate follow-up activities and organize data on clients and prospects. Background on the challenge faced by the telephone hardware sales and repair company in managing customer relationships; Effectiveness of the Lazarus integration and the training provided by Rainmaker; Limitations of the Maximizer contact management application previously used by Edge Telecom.
ACCESSION #
18316005

 

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