TITLE

Learning the ABCs of Marketing

AUTHOR(S)
Beasty, Colin
PUB. DATE
August 2005
SOURCE
CRM Magazine;Aug2005, Vol. 9 Issue 8, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the selection of the SiteCatalyst Web analytics program of Omniture by Frontline, a provider of reading programs for children, in building its Internet marketing programs. Background on the difficulties faced by the company in controlling costs and assessing lead generation and marketing strategies; Capabilities of the SiteCatalyst program; Advantages of the program in the management of the Web site of Frontline.
ACCESSION #
18316004

 

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