energizing customer relationships

DeFelice, Alexandra
August 2005
CRM Magazine;Aug2005, Vol. 9 Issue 8, p36
Trade Publication
Discusses the implementation of customer relationship management technology (CRM) by energy utilities. Percentage of the overall revenues of utility companies to be spent on technology in 2005; Forecast on the CRM investments of utilities; Advantages of the use of CRM software for several utilities, including the Marin Municipal Water District in Northern California.


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