TITLE

energizing customer relationships

AUTHOR(S)
DeFelice, Alexandra
PUB. DATE
August 2005
SOURCE
CRM Magazine;Aug2005, Vol. 9 Issue 8, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the implementation of customer relationship management technology (CRM) by energy utilities. Percentage of the overall revenues of utility companies to be spent on technology in 2005; Forecast on the CRM investments of utilities; Advantages of the use of CRM software for several utilities, including the Marin Municipal Water District in Northern California.
ACCESSION #
18316001

 

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