TITLE

Demystifying the ROI of CRM

AUTHOR(S)
Dickie, Jim
PUB. DATE
August 2005
SOURCE
CRM Magazine;Aug2005, Vol. 9 Issue 8, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents advice to executives on determining returns on investment in customer relationship management (CRM) technology. Advantage of calculating the costs of not investing in CRM solutions; Role of problem identification in CRM evaluations; Background on CRM studies conducted by CSO Insights.
ACCESSION #
18315997

 

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