TITLE

A Closer Look at Sales and Marketing Alignment

AUTHOR(S)
Beasty, Colin
PUB. DATE
August 2005
SOURCE
CRM Magazine;Aug2005, Vol. 9 Issue 8, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on several books on customer relationship management. "Escaping the Black Hole," by Bob Schmonsees; "AdverSelling," by James Hassett; "Global Call Centers," by Erik Granered.
ACCESSION #
18315994

 

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