Helping Consumers to Swallow Cookies

DeFelice, Alexandra
August 2005
CRM Magazine;Aug2005, Vol. 9 Issue 8, p16
Trade Publication
Presents advice to marketers on promoting cookies among Internet users. Effect of privacy concerns on the attitude of consumers toward cookies in computers; Significance of trust between businesses and consumers to the cookie-rejection issue; Advantage of an organization driving consumer education about cookies.


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