TITLE

Helping Consumers to Swallow Cookies

AUTHOR(S)
DeFelice, Alexandra
PUB. DATE
August 2005
SOURCE
CRM Magazine;Aug2005, Vol. 9 Issue 8, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents advice to marketers on promoting cookies among Internet users. Effect of privacy concerns on the attitude of consumers toward cookies in computers; Significance of trust between businesses and consumers to the cookie-rejection issue; Advantage of an organization driving consumer education about cookies.
ACCESSION #
18315993

 

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