TITLE

CRM's 7 Deadly Warning Bells

AUTHOR(S)
Krell, Eric
PUB. DATE
September 2005
SOURCE
CRM Magazine;Sep2005, Vol. 9 Issue 9, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the warnings that signify problems in the customer relationship management (CRM) initiative of Churchill Downs Inc. Significance of executive support to CRM; Advice on buying hardware and information technology infrastructure for the CRM system; Importance of developing return on investment estimates for CRM initiatives.
ACCESSION #
18315877

 

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