TITLE

'Information at Your Fingertips.'

AUTHOR(S)
Goldenberg, Barton
PUB. DATE
September 2005
SOURCE
CRM Magazine;Sep2005, Vol. 9 Issue 9, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the business drivers that will expand real-time customer relationship management (CRM). Features of real-time CRM; Increase in competition and the need to maintain long-term differentiation through real-time customer service excellence; Need for tighter links between front- and back-office processes and technology systems.
ACCESSION #
18315875

 

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