'Information at Your Fingertips.'

Goldenberg, Barton
September 2005
CRM Magazine;Sep2005, Vol. 9 Issue 9, p24
Trade Publication
Discusses the business drivers that will expand real-time customer relationship management (CRM). Features of real-time CRM; Increase in competition and the need to maintain long-term differentiation through real-time customer service excellence; Need for tighter links between front- and back-office processes and technology systems.


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