TITLE

NORTEL'S EXTREME MAKEOVER

AUTHOR(S)
Bailor, Coreen
PUB. DATE
September 2005
SOURCE
CRM Magazine;Sep2005, Vol. 9 Issue 9, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the focus on product development and brand awareness at Nortel Networks, a telecommunication equipment provider, after a financial scandal that led to the restatement of its financial results for several quarters. Changes in the executive lineup of Nortel; Features of the upcoming speech applications from Nortel; Importance for Nortel to reconnect with its customers.
ACCESSION #
18315867

 

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