Online Banking: Consumer Trust Versus Loyalty

Myron, David
September 2005
CRM Magazine;Sep2005, Vol. 9 Issue 9, p12
Trade Publication
Presents an article on being victimized by identity theft in online banking. Details of how the discrepancy in the online checking account statement was discovered; Response of the bank's call center agent to the victim of identity theft; Emphasis of online banks on acquiring additional customers rather than supporting customer loyalty.


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