TITLE

Online Banking: Consumer Trust Versus Loyalty

AUTHOR(S)
Myron, David
PUB. DATE
September 2005
SOURCE
CRM Magazine;Sep2005, Vol. 9 Issue 9, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents an article on being victimized by identity theft in online banking. Details of how the discrepancy in the online checking account statement was discovered; Response of the bank's call center agent to the victim of identity theft; Emphasis of online banks on acquiring additional customers rather than supporting customer loyalty.
ACCESSION #
18315865

 

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