TITLE

Venture capitalist Lee resurrects small brands

AUTHOR(S)
Neff, Jack
PUB. DATE
May 1999
SOURCE
Advertising Age;5/3/1999, Vol. 70 Issue 19, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Thomas H. Lee Co.'s history of successful corporate turnarounds in light of its January 1999 purchase of United Industries. Brands that Lee has revived; Factors in the success; Details of the turnaround of Rayovac and applicability to the problems facing United Industries; Forecast.
ACCESSION #
1831347

 

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