Venture capitalist Lee resurrects small brands

Neff, Jack
May 1999
Advertising Age;5/3/1999, Vol. 70 Issue 19, p20
Trade Publication
Focuses on Thomas H. Lee Co.'s history of successful corporate turnarounds in light of its January 1999 purchase of United Industries. Brands that Lee has revived; Factors in the success; Details of the turnaround of Rayovac and applicability to the problems facing United Industries; Forecast.


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