Building "SPEAD-UP" in Corporations

July 2005
T+D;Jul2005, Vol. 59 Issue 7, p37
The article presents information related to business communication. By having associates not speaking their minds, the company suffers consequences, some with short-term impact and some longer-term. Another immediate result is that senior leaders may not get access to accurate information, leading to bad decisions. A longer-term impact happens when associates start to lose sight of the meaning of their work, coming to the office merely to perform tasks, rather than being genuinely engaged with the results they can produce. To build a speak-up mentality in a company requires a culture change, which takes more work than just a communication plan. It's definitely better to do nothing and focus company energy on other critical areas than it is to engage in the fad-of-the-month change, which will only generate more cynicism in the company and jeopardize the ability of leadership to conduct real change when needed. The first step is to construct a governance to champion the case for change and facilitate the entire process.


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