Reebok makes its run with DMX technology

Friedman, Wayne
May 1999
Advertising Age;5/3/1999, Vol. 70 Issue 19, p12
Trade Publication
Reports on an advertising campaign planned by Reebok that is designed around the DMX technology used in its running shoes. Slide in sales at Reebok during 1998; Description of the advertisement; How the advertising marks a return to a focus on technological innovation that had been a core strength of the brand; Reebok's goal for the advertisement.


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