TITLE

Dispelling the frequency myth

AUTHOR(S)
Ackerman, Jim
PUB. DATE
August 2005
SOURCE
Enterprise/Salt Lake City;8/22/2005, Vol. 35 Issue 8, p9
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents views on the frequency myth in advertising. Experiences in advertising; Way for advertisers to gain immediate response from customers; Tips for running an advertisement.
ACCESSION #
18297144

 

Related Articles

  • Marketing foreign fare with reverse localization. Freivalds, John // MultiLingual;Sep2008, Vol. 19 Issue 6, p28 

    The article reports on the growing use or foreign fare in advertisements in the United States. The author describes some of the commercials with foreign themes and flavors launched by American companies. The purpose of the foreign theme and its implication on advertising in general are discussed...

  • Ethos of change.  // Finance Week;12/15/2003, p48 

    Discusses the significant events in South Africa's advertising industry in 2003. International awards bestowed on local practitioners; Social pressure for agencies to participate in black empowerment; Development in the publishing sector.

  • OPERATION TRIDENT: ROSEANNE HOLLAND POSTER.  // Creative Review;May2005, Vol. 25 Issue 5, p99 

    The article presents information on a poster advertisement from metropolitan police of London. Miles Calcraft Bnginshaw Duffy prepared the advertisement for the police.

  • New creative team named.  // B&T Weekly;2/3/2006, Vol. 56 Issue 2550, p3 

    The article provides information on the members of the new established creative department of an advertising company in Australia. Among the members include David Brownlow who is the team's associate creative director and Chris Dent as the senior art director. Such effort has been organized in...

  • ON THE CAMPAIGN COUCH... WITH JB. Bullmore, Jeremy // Campaign;10/10/2008, Issue 39, p21 

    The article presents questions and answers related to advertising including the name of the category of advertisements that include Shake 'n' Vac and Chicken Tonight, whether people are getting over-excited by the number of views of a viral on the internet, and whether having not heard from an...

  • ADWATCH.  // Marketing (00253650);8/17/2005, p21 

    This section presents a list of advertising agencies and their advertisements.

  • Like more, look more. Look more, like more: The evidence from eye-tracking. Maughan, Lizzie; Gutnikov, Sergei; Stevens, Rob // Journal of Brand Management;Apr2007, Vol. 14 Issue 4, p335 

    In the current study, people's viewing patterns and preferences across bus shelter advertisements were investigated. Eye-tracking was used and a correlation was found between positive evaluation of an advertisement and increased attention to it (increased number and duration of fixations on the...

  • TOP WORK.  // CREATIVITY;Aug2004, Vol. 12 Issue 8, p41 

    The article presents information on ranking of top 10 advertisements related to television, print/outdoor, cyber and integrated winners. Some of top TV advertisements are, Honda Cog, Sony Playstation 2 Mountain, and others. Some of the top print/outdoor advertisements are, Volkswagen Cops,...

  • LA MISE EN �UVRE DES CAMPAGNES PUBLICITAIRES INTERNATIONALES: BABEL OU ESP�RANTO? Petit, Bernard // Revue Fran�aise du Marketing;2003, Issue 192/193, p25 

    For over 30 years, one of the bottest questions stimulating the debate on advertising, especially inside advertisers and agencies organizations, concerns international campaigns. Key issues can be summarised as follows: -should advertisers develop local campaigns, totally adapted to local...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics