TITLE

Once more with feeling

AUTHOR(S)
Banks, Roger
PUB. DATE
September 2005
SOURCE
Brand Strategy;Sep2005, Issue 195, p62
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explains the importance of connecting with customers' feelings when building business-to-business relationships. Categories of customer relationships; Key factors in building the customer-brand relationship.
ACCESSION #
18290577

 

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