TITLE

The land of the B2B

AUTHOR(S)
Anderson, Elana
PUB. DATE
September 2005
SOURCE
Brand Strategy;Sep2005, Issue 195, p60
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on challenges confronting the business-to-business (B2B) marketing. Relationships with decision-makers and customers; Measurement of marketing results; Product awareness; Development of the company's brand; Improvement of data quality and availability; Allocation of the marketing budget; Relationship with sales.
ACCESSION #
18290574

 

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