Mind your language

Simmons, John
September 2005
Brand Strategy;Sep2005, Issue 195, p58
Trade Publication
Discusses the need for business-to-business brands to look beyond the visual language of logos, colors and graphics and consider the tone of voice in branding. Use and abuse of the tone of voice; Comparison between the investments made by brands in verbal communication and in visual identity; Examples of brands that champion language.


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