TITLE

All aboard for success

AUTHOR(S)
Ryder, Ian
PUB. DATE
September 2005
SOURCE
Brand Strategy;Sep2005, Issue 195, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses ways companies can motivate staff to ensure their success in the market. Importance of employee engagement in brand management; Rules of good brand management; Factors affecting the ability to manage the brand effectively.
ACCESSION #
18290567

 

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