TITLE

Netting B2B customers

AUTHOR(S)
Gates, Daniel
PUB. DATE
September 2005
SOURCE
Brand Strategy;Sep2005, Issue 195, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Shows how Hewlett-Packard Co. has used the Internet to market its products in the competitive business-to-business environment. Development of marketing programs tailored to consumers' needs and HP's sales and channel architecture; Target market of the campaign; Success of the campaign.
ACCESSION #
18290564

 

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