TITLE

Campaigning for two

AUTHOR(S)
Kean, Jacqui
PUB. DATE
September 2005
SOURCE
Brand Strategy;Sep2005, Issue 195, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines how "The Economist's" poster campaign appeals to both business-to-business and business-to-consumer customers. Target market of the campaign; Features of the poster campaign; Factors contributing to the success of the campaign.
ACCESSION #
18290560

 

Related Articles

  • Fairfax fights for future ABs. Truman, Rachel // B&T Weekly;11/17/2006, Vol. 56 Issue 2590, p30 

    The article describes how the newspaper "The Sydney Morning Herald" in New South Wales worked with MercerBell to create on campus promotions to support the Tertiary card scheme. The card entitles students to pick up their paper on-campus during the week and have the Saturday paper...

  • JCDecaux offers mid-campaign ad changes.  // Printing World;Nov2008, p47 

    The article rpeorts on the move of JCDecaux in using an increased flexibility and faster time to market for printed outdoor campaigns. According to the article, it was the company's strategy to take market share from newspaper advertising. It further reveals that the company has completely taken...

  • NEWS YOU CAN USE.  // CREATIVITY;Mar2002, Vol. 10 Issue 2, p25 

    Presents the medium from the newspaper Association of America and The Martin Agency enlist to write full-page treaties. Description on the frustration felt by actors with rejected ideas; Emphasis on strategy and conservative values in the campaign; Details on the concept of using 1000 words for...

  • Economist runs new posters.  // Campaign;2/10/2012, Issue 6, p9 

    The article offers information on the two sets of advertisement posters launched by The Economist Newspaper Ltd. and created by Abbot Mead Vickers (AMV) BBDO, which was part of the "where do you stand?" campaign.

  • Identifying the best customers: Descriptive, predictive and look-alike profiling. Ratner, Bruce // Journal of Targeting, Measurement & Analysis for Marketing;Aug2001, Vol. 10 Issue 1, p66 

    Direct marketers typically attempt to improve the effectiveness of their campaigns by targeting their best customers. In the author's experience, many direct marketers are unaware that typical target methods develop a descriptive profile of their target customer -- an approach that often results...

  • £35,000 to support Scottish eggs.  // Poultry World;Nov2003, Vol. 157 Issue 11, p3 

    Reports on the egg marketing regulations used by the Scottish Egg Producer Retailers Association to ensure Scottish consumers can identify their country's produced egg. Information on the advertising campaign of the program which includes posters, and other point of sale materials; Marketing...

  • ChikaLicious.  // CREATIVITY;Apr2005, Vol. 13 Issue 4, p37 

    The article discusses the creative brief to promote a dessert bar that already has more business than it can handle. The advertising agency has prepared the creative by enhancing the customer experience of the people who are already there. The in-store posters were designed to let people know...

  • Morgan to launch outdoor and women's press campaign.  // Marketing Week;10/16/2003, Vol. 26 Issue 42, p13 

    Reports on the launch of an outdoor poster campaign by Morgan Corp., supplemented by advertising in women's lifestyle magazines. Appointment of Monkey to implement the campaign; Collaborators of the campaign; Corporate background of Morgan.

  • Canadian Club whisky campaign.  // Creative Review;Dec2007, Vol. 27 Issue 12, p9 

    The article focuses on the Canadian Club Whisky Campaign in Chicago, Illinois. The Energy Batten, Barton, Durstine & Osborn (BBDO) is the one who made the campaign for the metrosexual males. In additio, the said campaign features radio and advertising on bars, posters, and authentic photographs...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics