Reaching out to the B2B world

September 2005
Brand Strategy;Sep2005, Issue 195, p48
Trade Publication
Presents a panel discussion regarding key issues facing business-to-business (B2B) marketers and lessons that can be learned from their counterparts in the consumer world. Impact of B2B marketing on the company's agenda; Effect of marketing on the company's internal culture and operations; Important channels in B2B branding; Response of chief executives to B2B branding.


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