TITLE

Reaching out to the B2B world

PUB. DATE
September 2005
SOURCE
Brand Strategy;Sep2005, Issue 195, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents a panel discussion regarding key issues facing business-to-business (B2B) marketers and lessons that can be learned from their counterparts in the consumer world. Impact of B2B marketing on the company's agenda; Effect of marketing on the company's internal culture and operations; Important channels in B2B branding; Response of chief executives to B2B branding.
ACCESSION #
18290558

 

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