TITLE

The face behind the name

AUTHOR(S)
Price, Rebecca
PUB. DATE
September 2005
SOURCE
Brand Strategy;Sep2005, Issue 195, p47
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the emergence of business-to-business (B2B) marketing. Comparison between B2B marketing and business-to-consumer (B2C) marketing; Main reason for the rejection of brand investment; Lessons that B2B can learn from B2C.
ACCESSION #
18290556

 

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