TITLE

Brand equity Sportswear

PUB. DATE
September 2005
SOURCE
Brand Strategy;Sep2005, Issue 195, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents statistics relevant to positioning of different sportswear brands. Number of consumers who know the brand exists; Vigor with which a brand converts consumers to loyalty and bonding.
ACCESSION #
18290534

 

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