TITLE

CORPORATE SOCIAL RESPONSIBILITY AND ITS IMPACT ON CORPORATE REPUTATION

AUTHOR(S)
de Man, Femke
PUB. DATE
September 2005
SOURCE
Brand Strategy;Sep2005, Issue 195, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Assesses the impact of corporate social responsibility (CSR) on corporate reputation. Efforts by companies to improve their CSR performance; Challenges facing companies in building a positive reputation; CSR-related accomplishments of many committed companies; Response of consumers to formal corporate messages.
ACCESSION #
18290527

 

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