de Man, Femke
September 2005
Brand Strategy;Sep2005, Issue 195, p40
Trade Publication
Assesses the impact of corporate social responsibility (CSR) on corporate reputation. Efforts by companies to improve their CSR performance; Challenges facing companies in building a positive reputation; CSR-related accomplishments of many committed companies; Response of consumers to formal corporate messages.


Related Articles

  • Corporate Social Responsibility --Or Good Advertising? Coors, Andrew C.; Winegarden, Wayne // Regulation;Spring2005, Vol. 28 Issue 1, p10 

    Focuses on corporate social responsibility (CSR). Ethic of CSR; Reason of a firm for engaging in a socially responsible activity; Use of advertising by a firm in declaring its engagement in a socially responsible activity; Implications of the social responsibility of a company for consumer...

  • Social responsibility is a rewarding experience. Bow/es, Ian // Employee Benefits;Apr2009, p20 

    In this article, the author discusses the significance of corporate social responsibility (CSR) strategy in companies in Great Britain. He is critical of the concerns of employees, customers and suppliers on the ethical and environmental credentials of each company in the country. Also, he...

  • SOCIAL RESPONSIBILITY AND ENTERPRISE PERFORMANCE. Irimia, Eliza; Stanoiu, Silvia // Quality - Access to Success;2011 Supplement 2, p264 

    The purpose of this paper is to highlight the relationship between social responsibility and firm performance. Considering the romanian customer has more sophisticated needs and given the perception that each customer has regarding the image of a company, it appears that it is really needed and...

  • Business ethics and the evolution of corporate responsibility. McDonald, Gael // Chartered Accountants Journal;Mar2007, Vol. 86 Issue 2, p12 

    The article provides information about business ethics, along with the evolution of corporate responsibility. Business ethics has been defined as a systematic study of ethics as applied to the issues in business. It requires critical analysis of human decisions and actions in identifying the...

  • The importance of being ethical. Mason, Tania // Marketing (00253650);10/26/2000, p27 

    Points out the importance of ethical issues in maintaining a positive corporate image in Great Britain. Television expose on Nike's use of child labor at a Cambodian sweatshop; Impact of company's reputation on shoppers' purchasing decisions; Plan of the Co-operative Bank to develop a permanent...

  • Consumer Perception and Corporate Social Responsibility. BOCCIA, Flavio; SARNO, Virginia // Quality - Access to Success;Feb2013, Vol. 14 Issue 132, p110 

    In the food industry, the choice of goods and services requires the consumer decisions that seem to be increasingly dependent on factors not attributable only to the quality/price relationship: instead, they also involve issues directly related to ethics, environment and protection of labor....

  • To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing. Vanhamme, JoĆ«lle; Lindgreen, Adam; Reast, Jon; Popering, Nathalie // Journal of Business Ethics;Sep2012, Vol. 109 Issue 3, p259 

    As part of their corporate social responsibility, many organizations practice cause-related marketing, in which organizations donate to a chosen cause with every consumer purchase. The extant literature has identified the importance of the fit between the organization and the nature of the cause...

  • Il consumatore e la RSI. Parmigiani, Mara Luisa // Sociologia del Lavoro;2007, Issue 106/107, p127 

    The article presents information related to the research work on the awareness of the consumer about corporate social responsibility (CSR). The author bases the article on the study done by the ECR Italy in 2002, updated with the last few researches conducted at the national and international...

  • CSR is not consumers' priority. Walshe, Peter // Marketing Week;4/26/2007, Vol. 30 Issue 17, p36 

    The article presents the new international study by the Society for Human Resource Management which shows that consumer are more concerned with product quality and consumer fairness than corporate social responsibility in Great Britain and the U.S. The study found that the corporate reputation...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics