TITLE

Redefining consumer categories

AUTHOR(S)
Staton, Mark
PUB. DATE
September 2005
SOURCE
Brand Strategy;Sep2005, Issue 195, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the emerging groups of consumer behavior. Value smart; Exclusive luxury seeker; Nu luxury seeker; Independents.
ACCESSION #
18290470

 

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