TITLE

Modern designs

AUTHOR(S)
Kerr, Alison
PUB. DATE
September 2005
SOURCE
Brand Strategy;Sep2005, Issue 195, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Describes how Siberia Airlines broke out from the state airline Aeroflot to become a modern brand in Russia. Development of the brand's visual language; Commitment of the airline to putting customers first; Success of the company's S7 brand.
ACCESSION #
18290464

 

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