TITLE

Identifying brand values

AUTHOR(S)
Kerr, Alison
PUB. DATE
September 2005
SOURCE
Brand Strategy;Sep2005, Issue 195, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explores how Siberia Airlines broke out from the state airline Aeroflot to become a modern brand in Russia. Brand values; Introduction of the airline's special difference as an antidote to institutional air travel in Russia; Brand positioning.
ACCESSION #
18290459

 

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