TITLE

Air travel and beyond

AUTHOR(S)
Kerr, Alison
PUB. DATE
September 2005
SOURCE
Brand Strategy;Sep2005, Issue 195, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on how Siberia Airlines broke out from the state airline Aeroflot to become a modern brand in Russia. Efforts of Siberia Airlines to differentiate itself from other airlines to achieve its commercial aspirations; Brand strategy of the company.
ACCESSION #
18290456

 

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