TITLE

In from the cold

AUTHOR(S)
Kerr, Alison
PUB. DATE
September 2005
SOURCE
Brand Strategy;Sep2005, Issue 195, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Describes how Siberia Airlines broke out from the state airline Aeroflot to become a modern brand in Russia. Background of the airline; Importance of differentiation in Russia's competitive market.
ACCESSION #
18290450

 

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