TITLE

Innovative strategies are rare

AUTHOR(S)
Cowan, David
PUB. DATE
September 2005
SOURCE
Brand Strategy;Sep2005, Issue 195, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reveals why the approach of fictional character Sherlock Holmes is needed to link marketing to profit and market share. Strategies of successful brands; Kinds of strategies needed by companies.
ACCESSION #
18290445

 

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