TITLE

The name of the advergame

AUTHOR(S)
di Cesare, Christopher
PUB. DATE
September 2005
SOURCE
Brand Strategy;Sep2005, Issue 195, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explains why companies from all industries should be interested in gaming as a marketing medium. Integration of brands and advertisements in computer and video games; Examples of advergaming; Impact on consumers' privacy; Opportunities for brands.
ACCESSION #
18290392

 

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