TITLE

Indian lessons to take away

AUTHOR(S)
Pandey, Piyush
PUB. DATE
September 2005
SOURCE
Brand Strategy;Sep2005, Issue 195, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explores lessons that can be learned from Indian advertising and how companies can tailor advertising to the Indian market. Role of culture in Indian advertising; Respect for audience; Preferences of Indian consumers; Advertisements that cater to Indian audience.
ACCESSION #
18290390

 

Related Articles

  • Retail magnets. Clark, Nicola // Marketing (00253650);1/26/2011, p29 

    The article offers information on the advertising strategies of the retail companies in Great Britain. It reports that retailers are using print and online editorials to promote their products and increase brand loyalty to their customers. It also discusses the entry of advertisements in...

  • The myth of consumer control is at risk of fading even further. Emmel, Nick // New Media Age;9/20/2007, p19 

    In this article, the author discusses why the consumer is never in control. The author stresses that consumers never have been in control even in the digital world they live in. According to him, consumers do not have control on what they consume because they either heard about it or were...

  • PART III: BEHAVIORAL ANALYSES: 27. RESPONSE TO ADVERTISING. Miller, Richard K.; Washington, Kelli // Consumer Behavior;2014, p144 

    The article presents statistics related to consumers' response to advertising in the U.S., including shoppers' preference for retail promotion delivery, benefits of advertising, and the types of celebrities that are found to be most persuasive when endorsing a product.

  • Is Outdoor Advertising Fading Out in the Digital Era? Fanny Sau-Lan Cheung; Wing-Fai Leung // Annual International Conference on Business Strategy & Organizat;2013, p28 

    This paper examines cross-cultural differences in attitudes toward outdoor advertising and investigates the effects of different belief factors on consumer attitudes. Hofstede's (2001) cultural differences and cognitive dissonance theory are applied for the analysis. Data were collected from...

  • DDB collects 'signs' to identify trends. Creamer, Matthew // Advertising Age;12/5/2005, Vol. 76 Issue 49, p6 

    This article features the DDB SignBank global planning tool of advertising agency DDB. The model is essentially an attempt to divine large trends from a database of often small insights that illuminate present and future consumer behavior in the various regions in which DDB and its clients...

  • Buying Advice at Your Fingertips.  // Consumer Reports Buying Guide;2008, p5 

    The article discusses various reports published within the issue, including one article "Green Shopping Can Save You Money" and another article "Comparing Retailers."

  • A note on representability of consumer's behavior. Alcantud, J.C.R.; Rodriguez-Palmero, C. // Economic Theory;2002, Vol. 20 Issue 1, p207 

    We offer an alternative approach to the study of representability of choice behavior in a competitive framework that is based on recent advances in utility theory (cf. Alcantud and Rodriguez-Palmero (1999)). Our technique enables us to tackle this classical problem efficiently in fairly general...

  • Further Reading.  // MarketWatch: Personal Care;Dec2006, Vol. 5 Issue 12, p26 

    A list of publications that provide data on the personal care preferences of consumers is presented.

  • Effects of Schema Congruity and Involvement on Product Evaluations. Lee, Moonkyu // Advances in Consumer Research;1995, Vol. 22 Issue 1, p210 

    Examines how consumer evaluations of products are influenced by the degree of congruity between products and their associated category schema and the level of consumers' involvement with the evaluation task. Conceptual model of product evaluations.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics