TITLE

ATARI'S RESPONSE

PUB. DATE
September 2005
SOURCE
Brand Strategy;Sep2005, Issue 195, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on plans of the computer brand Atari. Release of higher quality titles; Steps taken by Atari to streamline its operations in the United States; Commitment to improving the company's financial position in 2006.
ACCESSION #
18290386

 

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