TITLE

ATARI

AUTHOR(S)
Lindemann, Jan; Hanlon, Mark
PUB. DATE
September 2005
SOURCE
Brand Strategy;Sep2005, Issue 195, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents views of branding experts regarding the future of the computer brand Atari. Suggestions on how to improve Atari's cash flow; Brand and content building needed by Atari; Need for Atari to pursue mobile gaming.
ACCESSION #
18290383

 

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