C-SPAN Books a Ride

Donohue, Steve
September 2005
Multichannel News;9/12/2005, Vol. 26 Issue 38, p42
Focuses on the efforts of C-SPAN Networks to help cable operators recruit book readers to pay for television in the U.S. Plans of the company to use a revamped bus to market its "Book TV" series at book fairs; Schedule of several tours of "Book TV" bus; Views of Marty Dominguez, vice president of marketing at C-SPAN, on recruiting book readers for cable television.


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