TITLE

Cadillac sedan stresses safety

PUB. DATE
February 2000
SOURCE
Advertising Age;2/7/2000, Vol. 71 Issue 6, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article states that the new national magazine advertisements for the Cadillac 2000 Catera tout how the sporty sedan meets different drivers' needs for safety or performance. Print from D'Arcy Masius Benton & Bowles breaks in late February 2000. Missing from the buy this year is network TV, although newspapers and spot and national radio will support. For the first nine months of 1999, the Cadillac Division of General Motors Corp. spent $15.4 million on network TV for Catera.
ACCESSION #
18278161

 

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