TITLE

McCann's wild west

AUTHOR(S)
Cuneo, Alice Z.
PUB. DATE
January 2000
SOURCE
Advertising Age;1/31/2000, Vol. 71 Issue 5, p100
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the improvement done by McCann-Erickson Worldwide on its West Coast office Anderson Lembke in 1999. McCann merged its offices in the West Coast and San Francisco, California to become McCann-Erickson/A-L. The sparkle of a global network linked to its pet techie shop lured Microsoft Corp. to consolidate its $220 million U.S. and $180 million international business with McCann. McCann had purchased the independent tech specialty shop in 1995 and watched as it survived Microsoft's strategy shift from business and product specific advertising to a stab at branding via its other agency, Wilden & Kennedy in Portland, Oregon.
ACCESSION #
18275654

 

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