Heineken scopes out evolution

January 2000
Advertising Age;1/31/2000, Vol. 71 Issue 5, p96
Trade Publication
This article focuses on the advertising campaign of Heineken USA titled Theory of Beervolution. The male of the species develops along with his taste in beer, and Heineken, stands atop the evolutionary ladder. The 30-second spot is one of the three in a campaign that targets 18 to 34 year old guys. Other commercials deal with The Premature Pour and male bonding. The advertisements tagged It is all about the beer. New York-based Lowe Lintas & Partners Worldwide handles the campaign. Copywriter for the advertisement is Kevin McKeon, while Simon Bowden is the art director.


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