Ad Age's World Wire

January 2000
Advertising Age;1/31/2000, Vol. 71 Issue 5, p86
Trade Publication
Presents worldwide news briefs on the advertising industry as of January 31, 2000. Contract awarded by Concert, the global communications joint venture between AT&T Corp. and British Telecommunications, to Y&R Advertising; Selection of TBWA Worldwide by Seagram Spirits & Wine Group; Contract between Lego Group and McCann-Erickson Worldwide; Registration statement filed by America Online Latin America with the U.S. Securities and Exchange Commission.


Related Articles

  • TBWA to Tout Mystery `Martell.'. Howard, Theresa // Adweek Midwest Edition;05/22/2000, Vol. 41 Issue 21, p97 

    Reports on the creative plans of TBWA Worldwide to promote Seagram Spirits & Wine's Martell cognac in September 2000. Creation of a character to represent the product; Ranking of the product in the market; Sales performance of its rival products.

  • TBWA to Tout Mystery `Martell.'. Howard, Theresa // Adweek New England Edition;05/22/2000, Vol. 37 Issue 21, p97 

    Deals with the plan of TBWA Worldwide company to launch a print campaign for Seagram Spirits & Wine's Martell cognac. Details on the portfolio of Martell; Estimated volume of sales of Martell for 1999.

  • TBWA to Tout Mystery `Martell'. Howard, Theresa // Adweek Western Edition;05/22/2000, Vol. 50 Issue 21, p97 

    Reports on the estimated global print planned by TBWA Worldwide for Seagram Spirits & Wine that will unveil a mysterious woman named `Martell,' who will embody the brand. Expectation on the advertising campaign; Rank of Martell in the segment; Other spirits manufacturers who have employed...

  • Lego focuses globally with McCann-Erickson. Rosier, Ben // Marketing (00253650);1/27/2000, p4 

    Reports on the partnership between toy manufacturer Lego with McCann-Erickson to handle the former's global brand strategy. Marketing and advertising issues involved in the deal; Efforts of McCann to develop a strategy that will improve brand relationship with consumers.

  • Briefs. Marshall, Caroline // Campaign;10/10/97, Issue 41, p29 

    Reports that McCann-Erickson Manchester has released a direct test mail from Lego Toy Co. designed to extend awareness of its involvement in education, clothing and new media as well as its core toys business in Manchester, England.

  • TBWA to Tout Mystery `Martell'. Howard, Theresa // Adweek Eastern Edition;5/22/2000, Vol. 41 Issue 21, p2 

    Reports on TBWA Worldwide's planned multi-million dollar global print advertising campaign for Seagram Spirits & Wine's Martell cognac in September 2000. Unveiling of a mystery woman named `Martell'; Personification of the brand.

  • The 12 Top Turkeys.  // Campaign;12/12/03 Book of Lists, p49 

    This article enlists the top advertising campaigns in Great Britain during the year 2003 Eagle-eyed readers will notice that there are 12 entries in this list, testament to a pressured year. The idea of splicing words together is excruciating and shows astonishing immaturity in the execution of...

  • WATER-COOLER MONITOR.  // Campaign;8/12/2005, Issue 33, p21 

    This section presents a chart on topics related to the field of advertising.

  • Duly noted.  // CREATIVITY;Jun2005, Vol. 13 Issue 6, p55 

    The article reports that advertising agency TBWA Advertising has introduced a restructuring of its West Coast offices. The group will be led by Lee Clow and Robert LePlae. Advertising agency McCann Erickson has added four new group creative directors to service technology firms Microsoft Corp....


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics