TITLE

LETTERS TO THE EDITOR

AUTHOR(S)
Eisaman, Joe R.; Fitzpatrick, Linda; Dinsmoor, Douglas T.; McMellon, Chuck; Olcsvay, Ethel T.
PUB. DATE
January 2000
SOURCE
Advertising Age;1/31/2000, Vol. 71 Issue 5, p58
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents letters to the editor referencing articles and topics discussed in previous issues. "Shatner Speaks Up for Priceline.com," which reported on pitchman William Shatner as image model for Priceline.com; "Many E-tailers Find Holiday Consumer Buying Not do Merry," which focused on e-commerce; "Campus Turf Battles Hamper Ad Students," which discussed on turf battles in academia.
ACCESSION #
18275450

 

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