TITLE

Lala-land, USA

PUB. DATE
January 2000
SOURCE
Advertising Age;1/31/2000, Vol. 71 Issue 5, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article features the advertising campaign of L.A. Gear footwear and apparel, created by Irvine, California-based DGWB. The spring advertisement features models chatting on their cellular telephones while ice fishing in Los Angeles, Wisconsin, or cooling their heels on the slopes in Los Angeles, Colorado.
ACCESSION #
18275245

 

Related Articles

  • image of the week.  // Advertising Age;08/12/96, Vol. 67 Issue 33, p30 

    Presents a print advertisement for L.A. Gear. Creator of the advertising campaign; Cost of the campaign; Theme of the campaign.

  • image of the week.  // Advertising Age;8/12/1996, Vol. 67 Issue 33, p30 

    Presents a print advertisement for L.A. Gear. Creator of the advertising campaign; Cost of the campaign; Theme of the campaign.

  • Crush Philippines wins LA Gear AOR. Sudhaman, Arun // Media: Asia's Media & Marketing Newspaper;4/21/2006, p6 

    This article reports that L.A. Gear Inc. has appointed Crush Philippines as its advertising agency of record, as the American shoe brand looks to revive its fortunes in Southeast Asia. L.A. Gear took the sports world by storm in the 1980s. It retained a strong presence in the Philippines during...

  • Sexy Icons Help Arouse Brand Interest. O'Loughlin, Sandra; Bittar, Christine // Brandweek;1/12/2004, Vol. 45 Issue 2, p27 

    Reports on the advertising campaign featuring women models, created by Fundamental Communications for the sneaker brand LA Gear as of January 2004. Product lines to be launched; Statement issued by LA Gear executive vice president Jay Jackson; Details of the dream date sweepstakes promo of LA Gear.

  • Racing With the Winded. Zoltak, James // Adweek New England Edition;02/21/2000, Vol. 37 Issue 8, p70 

    Features the advertising campaign of fast-food chain company Wienerschnitzel created by DGWB advertising agency. Details on the campaign; Concept of the campaign.

  • HIGH-RISK FILMMAKING. Stewart, Al // Adweek Western Edition;11/19/2001, Vol. 51 Issue 47, p3 

    Looks at the pro-bono advertising campaign created by DGWB for the Newport Beach Film Festival in California. Tagline used in the print campaign; Theme of the campaign.

  • NEW CAMPAIGNS.  // Advertising Age;10/8/1990, Vol. 61 Issue 42, p12 

    Presents updates on advertising campaigns in the U.S. as of October 1990. Theme of the campaign of Lowell Shoe; Increase in the ad budget of L.A. Gear; Features of the ad of Rentronics.

  • NEW CAMPAIGNS.  // Advertising Age;10/8/1990, Vol. 61 Issue 42, p12 

    Presents updates on advertising campaigns in the U.S. as of October 1990. Theme of the campaign of Lowell Shoe; Increase in the ad budget of L.A. Gear; Features of the ad of Rentronics.

  • Avia targets women in intimate print ads. Buyikian, Teresa // Adweek Western Edition;03/03/97, Vol. 47 Issue 9, p4 

    Focuses on the advertising campaign created by dGWB for Avia footwear to rebrand the women's athletic shoe line. Print campaign highlights; Avia marketing director Ed Goldman's comment about the campaign; Total effort of the Irvine, California shop for Avia.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics