TITLE

Adages

AUTHOR(S)
Lippe, Dan; Teasdale, Sara; Thompson, Stephanie; Neff, Jack; Halliday, Jean
PUB. DATE
January 2000
SOURCE
Advertising Age;1/31/2000, Vol. 71 Issue 5, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents news briefs on the advertising industry as of January 2000. Plan of the Limited's plus-size retail chain to launch a fashion show Webcast; Statement from advertising executive Stone Roberts, on changes in the advertising industry; Marketing strategy of Coca-Cola Company to reach consumers; Details of Reflect.com, Procter & Gamble's customized beauty-care e-commerce venture.
ACCESSION #
18275243

 

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